More qualified pipeline.
Without hiring a BDR.
Southbound is outsourced outbound for Nordic B2B teams. Specialist BDRs, real conversations, and a full pipeline — without the risk and overhead of a local hire.
The opportunity
Pipeline is the first thing to break.
And most Nordic teams are under-equipped.
Average ramp before a new BDR books meetings
First-year BDR hires that don't work out
Of SDR time is spent on admin, CRM, and research
Of B2B buyers prefer human touch in early outreach
Nordic B2B companies build world-class products, then stall because outbound isn't a core skill. GDPR-aware, engineering-credible, and CRM-native — we make outbound a repeatable function.
The problem
So why isn't the pipeline building itself?
The hiring gamble
Hiring a senior BDR means recruiting, onboarding, tools, management, and a 3–6 month ramp. If they leave, the pipeline leaves with them.
Founders doing outreach
Technical founders end up writing cold emails between product sprints. Outbound never gets the focus it needs, and the pipeline stalls.
No repeatable playbook
No ICP definition, no messaging framework, no CRM hygiene. Every campaign starts from scratch, so results stay inconsistent.
How it works
Simple, fast, transparent.
ICP alignment call
We spend 30 minutes understanding your product, your ideal customer, and what a qualified meeting looks like. Free. No obligation.
We build your playbook
Together we define the account list, messaging cadence, and scoring rules. You approve everything before a single prospect is touched.
Live outbound execution
Cold calls, personalised email, and LinkedIn outreach. We handle replies, objections, and qualification — updating your CRM in real time.
Weekly pipeline review
We review responses, meetings booked, and feedback every week. You get a clear picture of what works and what to adjust next.
The maths
The traditional path
Hiring an in-house BDR. Long ramp before a single qualified meeting.
The Southbound path
Fixed-scope pilot. Live in days. Fee credited if you continue.
The Southbound Pilot
Start small.
See what's possible.
Not sure if outsourced outbound is right for you? The pilot is designed to answer that — without a long contract or a big upfront commitment.
- Fixed-scope pilot fee
- 10 hours of outbound execution
- 80–120 prospects contacted
- Full debrief with pipeline report
- Pilot fee credited if you continue
This isn't a slide deck or a hiring plan. We go to work. You get back real conversations, real responses, and a clear read on whether outsourced BDR fits your business.
Apply for your pilot spotAfter the pilot
Retainer — Monthly outbound engagement
5–10 qualified meetings per month. Ongoing outbound execution. 90-day minimum.
Co-selling — Retainer + % of closed revenue
Sales cycle management. Deal support. We attend meetings together and close as a team.
After the pilot
Everything you need to decide.
Which personas respond to your product
What messaging gets replies
Which objections come up most
Real response rates from your ICP
Whether outsourced outbound works for you
A shortlist of warm accounts to pursue
Why work with us
Built for one job. Done well.
A specialist, not a generalist
We only run outbound for Nordic B2B teams. Not generic lead gen. Not marketing agencies. A team built around one job: start qualified conversations.
A pilot, not a contract
The fixed-scope pilot is a low-stakes way to test outsourced BDR. You see real output before you decide whether to scale.
No ramp, no management
We show up with the playbook, tools, and process already in place. You skip the 3–6 month ramp and get to results in weeks.
A repeatable system, not a one-off
ICP alignment, list build, live outbound, weekly review. Every campaign follows the same structured playbook — refined from real B2B campaigns.
Why Southbound
Not a lead factory.
An outbound partner.
Most outsourced sales teams don't understand Nordic B2B products. We have.
Built on both sides
Native English fluency combined with a Nordic operating base. We understand the product culture you come from and the buyer culture you need to reach.
Enterprise sales DNA
Senior BDR at GitLab, SDR at Nintex, Account Executive at Nobody Engineering. 7+ years selling SaaS to enterprises — from prospecting to closed revenue.
Compliance and craft
GDPR-aware, cold outreach compliant, and CRM-native. Every touch is logged, measured, and improved. Backed by the Business Finland ecosystem.
"Chase the sun: focused outreach in the Nordics, conversations across time zones."
Common questions
Everything you need to know.
Partnership
Backed by people who believe in our mission.
Joensuu Entrepreneurship Society
Southbound operates in partnership with the Joensuu Entrepreneurship Society — connecting ambitious founders with the talent and network they need to grow.
Sprout Accelerator
We proudly provide the outbound advisory for the Sprout Accelerator — helping innovative startups build a repeatable pipeline and sharpen their sales strategy.
Ready to test
your outbound engine
this summer?
We're taking on a select group of pilot partners this summer — enough to run every campaign with real focus and care. If outsourced BDR is something you've been considering, this is the lowest-risk way to find out.